• improve,  IMPROVEMENT,  Miscellaneous

    5 Elements of Great Packaging Design

    Once you’ve perfected the design of your innovative product, it’s time to turn your attention toward creating the best packaging possible. There are quite a few facets to consider, but as long as you focus on the following five, you’ll have a solid design that will increase sales.

    5 Elements of Great Packaging Design

    1. Durability

    No matter what your product is, you don’t want it getting damaged in the process of shipping or by customers who are a little clumsy. The design needs to minimize potential damage through its shape and the cushioning inside.

    2. Convenience

    While the packaging needs to be able to withstand drops or other damage, it also needs to be simple for customers to open. No one likes wrestling with the packaging to enjoy something they just bought, so ensure customers don’t have to work too hard to open their item.

    3. Brand Promotion

    Your product packaging is an advertisement for your brand, so make sure it sends the right message. Your package concepts and materials should stand out from the crowd and build brand recognition by having your brand name and logo front and center.

    4. Factuality

    Customers do not like being duped by packaging that misrepresents what a product looks like or how it functions. Be sure your design depicts the product accurately in order to retain customer trust.

    5. Authenticity

    There’s no simple formula for what makes a product “authentic,” but it’s still a critical part of a successful design. At a minimum, the design should capture the best parts of the product while not attempting to mimic the design of competitor products.

    Packaging design is equal parts art and science, requiring a skill set that most product designers don’t have. Working with a professional designer or company is one of the best investments you can make in the success of your product, so consider consulting one in your design process.…